Building products with strategic design informed by neuroscience

4+ years transforming complex business challenges into intuitive user experiences at seed-stage startups. Neuroscience researcher turned product strategist specializing in ambiguous problems, early-stage product development, and creating scalable systems without established playbooks.

Design philosophy

Neuroscience based approach
Leveraging human cognition & behavior to create motivating solutions aligned with pre-existing  mental models.
Pragmatic design iteration
Creating pragmatic requirements, validating ideas early on, and moving forward based on feedback and usage.
Promoting user confidence
Focus on clarity to create empowering yet straightforward solutions ensuring they’re easy for users to adopt and enjoy.

Experience

Five to Nine
Lead Product Designer
Jun 2022 - Sep 2024
Subkit
Product Designer
Jan 2021 - Jun 2022
Finli
UX/UI Intern
Nov 2020
Cedars-Sinai Medical Center
Research Associate
Apr 2017 - Sep 2020
UCLA
Neuroscience, B.S.
May 2014 - Dec 2016

Selected works

Subscription creation redesign

Redesigned the user flow for subscription plan creation to increase task completion rates without CS intervention.

Event and ERG Analytics

Designed an interactive prototype and later pivoted to a PDF report aggregating employee engagement data at customer organizations.

Mobile Class Marketplace

A feature addition to Finli’s mobile application that helps small businesses market their classes to a wider audience.

Visser's website redesign

Website redesign for a local flower shop.

Google Docs

Redesign of the Google Docs mobile app.

Testimonials

Working with Shea at Subkit was one of those rare manager moments where you know you’re lucky. Shea brings a clear, principles-first mindset to her design work—always asking the right questions before jumping into pixels. She has a sharp strategic lens, which made her a trusted thought partner not just in design reviews, but in broader product and business conversations.

Patrick Lewis
Head of Design, Subkit

Shea brought sharp design instincts, strategic thinking, and helped make our design process more focused and efficient. Together, we clarified product requirements, streamlined handoffs, and built a workflow that worked seamlessly across teams. Shea also built our design system from scratch, a huge lift with lasting impact. Any team would be lucky to have her thoughtful, strong design voice.

Mujgan Ozceylan
Product Manager, Five to Nine

Shea combines creativity, analytical thinking, and empathy in a way that sets her apart. At Five to Nine, she consistently stepped into the user’s shoes, proposing changes based on customer feedback, usage data, competitive analysis, and user interviews. Whether redesigning existing features to match the design system or creating new, complex features from scratch, her work was always thoughtful, innovative, and user-focused... Shea is proactive, intelligent, patient, and solutions-oriented, continually looking to grow her skills and improve processes.

Kailin Johnson
Lead FE Developer, Five to Nine

About me

I'm a neuroscience researcher turned product designer which means I totally geek out on learning about what drives and motivates human behavior. I approach problems with empathy and genuine curiosity to create experiences tailored to helping users achieve their goals. Finding myself happiest when I am productive, I aim to remove barriers that might hold people back from being their most effective selves through user experience design.

Hobbies
Tennis
Ceramics
Crafting
Travel
Yoga
Interests
Mental health
Problem solving
Economics
Self Development
Events
Biohacking
Podcasts
Values
Connection
Productivity
Growth mindset
pro-activity
Authenticity
mental health
Let's Connect
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